Connecting businesses with prospective followers through Groups

Facebook Pages couldn't interact with any groups related to them or their industry. This led to Pages having a hard time organically finding new users across the platform outside of ads.

20 Million +

Business pages use the experience

100K +

Public figures use the experience

Company

Company

Facebook

Role

Role

Sole Designer

Team

Team

Designer (Me)

Front-End & Back-End Eng

Product Manager

Data Scientist

Goals

  • Understand user needs & data usage to a create an experience that allows Pages to see, join, and create Groups

  • Guide users through onboarding to help them understand their new ability to join Groups

Dive deeper into my process

Dive deeper into my process

Process

Primary & secondary research

I reviewed UXR insights and past design pattern experiments based on prioritized KPIs with product

Looking at previous pattern experimentations

I landed on these two patterns that had previously performed best, then after talking to product we decided on the left to maximize Group Engagement

What about discovery?

Working closely with the teams data scientist, we also decided on this suggested unit for first time use based on metadata rankings of the Pages' followers and their interactions with Groups

Solution

Onboarding new users

We added a banner to prepare users for the new feature helping them meet and reach new customers

Finding new Groups

The next step in the user journey was displaying Groups our users should join and suggesting them based on a series of metrics previously found to be best by our Data Scientist

Altogether

Made in Origami

An extra win

Fundraising in Groups

At the beginning of the internship we conducted a 3 day project tasked to come up with something new on Facebook and I designed Fundraising in Groups, which had been shipped later much later