The more experience I become as a designer, the more I understand that Dieter Rams was right. Less is more, less but better. Especially, in today's world.

I try to take that philosophy everywhere I go, and put my self in the user's shoes along the way. The experiences we create should have less distractions, not more, less clutter, more space. This idea of less, pairs beautifully with my other philosophy of intentionality.

Something I learned at Facebook, but not taught widely (as for why, I'll never understand), intentionality works as the Yin to less, but better's Yang. I work to design intuitive experiences that are honed to intentionally guide you to your destination, with delight along the way.

These two permeate every decision I make, and every design I create. Let's create experiences are intentionally less, but better.